Physics is about natural phenomena. A very broad description using vague terms. Fair enough but it actually encapsulates what Physics is all about: the natural world. By natural we mean anything and everything that can be experienced and measured by our senses or extensions of our senses. Essentially, things we can see, hear, smell, touch and taste and which we can quantify or measure is what constitute our natural world.
Any natural occurrences or phenomena of this world can be analysed and described by physics.
Electrolights is about explaining those day to day phenomena in simple terms and showing that physics, though mindboggling sometimes, is really about the basic things in life.